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Departmental Course Listing

MRT

  1. MRT 1010 Marketing

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    An introduction of contemporary marketing, consumer motivation and behavior, marketing institutions, channels of distribution, marketing research, coordinating the product, price, place, and promotion within the context of a marketing strategy. (Fall, Spring)

    Prerequisites:
    Corequisites:
    ECO2020LE
    Semesters

    FALL 2014

    • Section:
      DC01M
      Offer Days:
      TR
      Date:
      8/20 - 12/12
      Time From - To:
      12:30 PM - 1:45 PM
      Books
      • Title
        Contemporary Marketing, 16th edition (2015 update)
        Author(s)
        Boone
        Copyright
        ISBN
        1285187628
        Cost
        $0.00
    • Section:
      HF01M
      Offer Days:
      TR
      Date:
      8/20 - 10/14
      Time From - To:
      6:30 PM - 7:45 PM
      Books
      • Title
        Contemporary Marketing, 16th edition (2015 update)
        Author(s)
        Boone
        Copyright
        ISBN
        1285187628
        Cost
        $0.00
    • Section:
      VC01M
      Date:
      8/20 - 12/12
      Time From - To:
      1:00 PM - 1:00 PM
      Books
      • Title
        Contemporary Marketing, 16th edition (2015 update)
        Author(s)
        Boone
        Copyright
        ISBN
        1285187628
        Cost
        $0.00

    SPRI 2015

    • Section:
      HC01M
      Offer Days:
      M
      Date:
      1/12 - 5/7
      Time From - To:
      6:30 PM - 7:45 PM
      Books
      • Title
        Contemporary Marketing w/CourseMate Printed Access Card, 15th edition
        Author(s)
        Boone & Kurtz
        Copyright
        ISBN
        1133023878
        Cost
        $258.05
    • Section:
      VC01M
      Date:
      1/12 - 5/7
      Time From - To:
      1:00 AM - 1:00 AM
      Books
      • Title
        Contemporary Marketing w/CourseMate Printed Access Card, 15th edition
        Author(s)
        Boone & Kurtz
        Copyright
        ISBN
        1133023878
        Cost
        $258.05
    • Section:
      DC01M
      Offer Days:
      TR
      Date:
      1/12 - 5/7
      Time From - To:
      12:30 PM - 1:45 PM
      Books
      • Title
        Contemporary Marketing w/CourseMate Printed Access Card, 15th edition
        Author(s)
        Boone & Kurtz
        Copyright
        ISBN
        1133023878
        Cost
        $258.00

    SUMM 2015

    • Section:
      VT01M
      Date:
      6/15 - 8/7
      Time From - To:
      1:00 AM - 1:00 AM
      Books
      • Title
        Contemporary Marketing, 16th edition (2015 update)
        Author(s)
        Boone
        Copyright
        ISBN
        1285187628
        Cost
        $0.00
  2. MRT 1110 Principles of Selling

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Provides an overview of the selling process. Students investigate the psychological aspects of persuasion and influence. Methodologies that incorporate analyses of audience, situation, and purpose ar evaluated. The application of effective strategies for sales, product introduction, and advocacy for a position are emphasized. (Spring)

    Prerequisites:
    Corequisites:
    Semesters

    SPRI 2015

    • Section:
      EC01M
      Offer Days:
      MW
      Date:
      1/12 - 5/7
      Time From - To:
      6:30 PM - 7:45 PM
      Books
      • Title
        SELL w/CourseMate Printed Access Card, 3rd edition
        Author(s)
        Ingram, LaForge, Avila, Williams, & Schwepker
        Copyright
        ISBN
        9781133188322
        Cost
        $79.95
  3. MRT 1120 Personal Selling

    Credits:
    4
    Lecture Hours:
    4
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    A basic principles of selling with emphasis on putting these principles into practice through students writing and delivering a sales story. The course covers the psychology of selling, sales communications, and sales personality. The course also emphasizes business-to-business (B2B) marketing. (Spring)

    Prerequisites:
    Corequisites:
  4. MRT 1140 Advertising

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Purpose of advertising, aspects of social and economic influence on the overall marketing process, idea visualization, and the media plan, including the cost and results expected. Management planning and control of advertising. (Spring)

    Prerequisites:
    Corequisites:
    Semesters

    SPRI 2015

    • Section:
      HT01M
      Offer Days:
      M
      Date:
      1/26 - 5/7
      Time From - To:
      9:30 AM - 10:55 AM
      Books
      • Title
        Advertising, Promotion, & other Aspects of Integrated Com, 9th edition
        Author(s)
        Shimp & Andrews
        Copyright
        ISBN
        1111580219
        Cost
        $0.00
  5. MRT 1300 Public Relations

    Credits:
    4
    Lecture Hours:
    4
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    A practical applied approach to thinking and writing in the context of public relations. Emphasis is on the role of all employees in a public relations program, both formal and informal. The actual organization of programs and events is studied. The developing of related promotional materials and plans for implementation are cornerstones of the course. Includes the creation of a position paper. (Fall)

    Prerequisites:
    Corequisites:
    Semesters

    FALL 2014

    • Section:
      DC01M
      Offer Days:
      MW
      Date:
      8/20 - 12/12
      Time From - To:
      12:30 PM - 1:45 PM
      Books
      • Title
        Public Relations: A Value-Drive Approach, 5th edition
        Author(s)
        Guth
        Copyright
        ISBN
        9780205811809
        Cost
        $89.99
    • Section:
      EC01M
      Offer Days:
      TR
      Date:
      8/20 - 12/12
      Time From - To:
      5:00 PM - 6:15 PM
      Books
      • Title
        Public Relations: A Value-Drive Approach, 5th edition
        Author(s)
        Guth
        Copyright
        ISBN
        9780205811809
        Cost
        $89.99
  6. MRT 1301 Public Relations

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    A practical approach to thinking and writing in the context of public relations. Emphasis is on the role of all employees in a public relations program, both formal and informal. The actual organization of programs and events is studied. The developing of related promotional materials and plans for implementation are cornerstones of the course. Includes the creation of a position paper. (Fall)

    Prerequisites:
    Corequisites:
  7. MRT 1990 Transfer 100 level

    Credits:
    0
    Lecture Hours:
    0
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Prerequisites:
    Corequisites:
  8. MRT 2130 Retail Management

    Credits:
    4
    Lecture Hours:
    4
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Functions and concepts of the retail organization. Policies and procedures in planning, pricing, layout, buying and services. (Fall)

    Prerequisites:
    Corequisites:
    Semesters

    FALL 2014

    • Section:
      HS01M
      Offer Days:
      TR
      Date:
      10/15 - 12/12
      Time From - To:
      6:30 PM - 7:45 PM
      Books
      • Title
        Inside the Mind of the Shopper: The Science of Retailing, 1st edition
        Author(s)
        Sorenson
        Copyright
        ISBN
        9780137126859
        Cost
        $34.99
  9. MRT 2131 Retail Management

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Functions and concepts of the retail organization. Policies and procedures in planning, pricing, layout, buying and services. (Fall)

    Prerequisites:
    Corequisites:
  10. MRT 2440 Sales Management

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    A comprehensive study of sales force organization: recruiting, selecting, training, supervising, evaluating, incentives, compensating, forecasting, and quotas. (Spring)

    Prerequisites:
    Corequisites:
  11. MRT 2600 Marketing Research

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Presents basic research methods entailing procedures, questionnaire design, data analysis and effectively communicating research results in the field of marketing. (Fall)

    Prerequisites:
    MRT1010LE AND (MTH1110LE OR CPA0040LE OR MTH1310LE)
    Corequisites:
  12. MRT 2610 Internet Marketing

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Provides an introduction to the Internet as a Marketing strategy. Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web. Emphasis placed on critical evaluation skills as well as Web site planning, development, design, and other factors which contribute to a Web site's success. (Spring)

    Prerequisites:
    MRT1010LE AND (CIT1090LBLE OR DLS1090LBLE)
    Corequisites:
  13. MRT 2620 Marketing Management

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Case study analysis of elements involved in marketing management and decision making, marketing information, market identification, people and marketing, product management, distribution, and communications. Problem solving and strategy implementation are stressed. (Spring)

    Prerequisites:
    MRT1010LE
    Corequisites:
  14. MRT 2990 Transfer 200 level

    Credits:
    0
    Lecture Hours:
    0
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Prerequisites:
    Corequisites: