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Departmental Course Listing

MRT

  1. MRT 101 Marketing

    Credits:
    4
    Lecture Hours:
    2
    Lab Hours:
    4
    Lab Fee:
    $0.00
    Course Description:

    An introduction of contemporary marketing, consumer motivation and behavior, marketing institutions, channels of distribution, marketing research, coordinating the product, price, place, and promotion within the context of a marketing strategy.

    Prerequisites:
    Corequisites:
  2. MRT 1010 Marketing

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    An introduction of contemporary marketing, consumer motivation and behavior, marketing institutions, channels of distribution, marketing research, coordinating the product, price, place, and promotion within the context of a marketing strategy. (Fall, Spring)

    Prerequisites:
    Corequisites:
    ECO2020LE
  3. MRT 1110 Principles of Selling

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Provides an overview of the selling process. Students investigate the psychological aspects of persuasion and influence. Methodologies that incorporate analyses of audience, situation, and purpose ar evaluated. The application of effective strategies for sales, product introduction, and advocacy for a position are emphasized. (Spring)

    Prerequisites:
    Corequisites:
  4. MRT 1120 Personal Selling

    Credits:
    4
    Lecture Hours:
    4
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    A basic principles of selling with emphasis on putting these principles into practice through students writing and delivering a sales story. The course covers the psychology of selling, sales communications, and sales personality. The course also emphasizes business-to-business (B2B) marketing. (Spring)

    Prerequisites:
    Corequisites:
  5. MRT 113 Advertising

    Credits:
    4
    Lecture Hours:
    4
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Advertising

    Prerequisites:
    Corequisites:
  6. MRT 1140 Advertising

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Purpose of advertising, aspects of social and economic influence on the overall marketing process, idea visualization, and the media plan, including the cost and results expected. Management planning and control of advertising. (Spring)

    Prerequisites:
    Corequisites:
  7. MRT 1300 Public Relations

    Credits:
    4
    Lecture Hours:
    4
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    A practical applied approach to thinking and writing in the context of public relations. Emphasis is on the role of all employees in a public relations program, both formal and informal. The actual organization of programs and events is studied. The developing of related promotional materials and plans for implementation are cornerstones of the course. Includes the creation of a position paper. (Fall)

    Prerequisites:
    Corequisites:
  8. MRT 1301 Public Relations

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    A practical approach to thinking and writing in the context of public relations. Emphasis is on the role of all employees in a public relations program, both formal and informal. The actual organization of programs and events is studied. The developing of related promotional materials and plans for implementation are cornerstones of the course. Includes the creation of a position paper. (Fall)

    Prerequisites:
    Corequisites:
  9. MRT 1990 Transfer 100 level

    Credits:
    0
    Lecture Hours:
    0
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Prerequisites:
    Corequisites:
  10. MRT 2131 Retail Management

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Functions and concepts of the retail organization. Policies and procedures in planning, pricing, layout, buying and services. (Fall)

    Prerequisites:
    Corequisites:
  11. MRT 2440 Sales Management

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    A comprehensive study of sales force organization: recruiting, selecting, training, supervising, evaluating, incentives, compensating, forecasting, and quotas. (Spring)

    Prerequisites:
    Corequisites:
  12. MRT 2600 Marketing Research

    Credits:
    3
    Lecture Hours:
    3
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Presents basic research methods entailing procedures, questionnaire design, data analysis and effectively communicating research results in the field of marketing. (Fall)

    Prerequisites:
    MRT1010LE AND (MTH1110LE OR CPA0040LE OR MTH1310LE)
    Corequisites:
  13. MRT 2990 Transfer 200 level

    Credits:
    0
    Lecture Hours:
    0
    Lab Hours:
    0
    Lab Fee:
    $0.00
    Course Description:

    Prerequisites:
    Corequisites:

Cancelled Classes

 There are class cancellations for Thursday, September 29, 2016. 

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