Program of Study
The Marketing program is designed to fulfill the needs of students who intend to explore careers in marketing-related fields, as well as those students who are presently working in business who desire to supplement their work experience. Terra’s Marketing curriculum includes retail and industrial sales, sales management, advertising, public relations, buying, and marketing research.
The faculty has identified the following Learning Outcomes for all graduates:
- Demonstrate the ability to use an understanding of marketing to effectively integrate that knowledge into the management of business.
- Understand the importance of sales and management of sales teams within a business organization.
- Demonstrate knowledge of the impact of technology in the modern business world.
- Manage the marketing, financial, legal, and global aspects of running a business.
POTENTIAL OCCUPATIONS:
- Retail Management
- Retail/Wholesale Buyer
- Rental Sales Worker, Supervisor and Manager
- Demonstrator and Product Promoter
- Insurance Agent
- Manufacturers’ and Wholesale Representative
- Mortgage Placer
- Supervisor
- Director or Manager
- Travel Agent
Associate of Applied Business
TECHNICAL CONCENTRATION
| Course |
Course Name |
Credit Hours |
| MGT 1190 |
Management |
3 |
| MGT 2560 |
Small Business Development |
4 |
| MGT 2670 |
Business Ethics |
3 |
| MRT 1010 |
Marketing |
3 |
| MRT 1120 |
Personal Selling |
4 |
| MRT 1140 |
Advertising |
3 |
| MRT 1300 |
Public Relations |
4 |
| MRT 2130 |
Retail Management |
4 |
| MRT 2440 |
Sales Management |
3 |
| MRT 2620 |
Marketing Management |
3 |
Total Technical Credit Hours: 34
GENERAL EDUCATION AND RELATED COURSES
| Course |
Course Name |
Credit Hours |
| GEN 1000 |
First-Year Seminar |
1
|
| ACC 1100 |
Financial Accounting |
4 |
| MTH 1110 |
Business Math |
4 |
| CIT 1090 |
Computer Fundamentals |
3 |
| ECO 2020 |
Microeconomics |
3 |
| Choose One: ENG 1050/ENG 1020 |
College Composition I |
3/5 |
| ENG 1900 |
Technical Writing for Business and Industry |
3 |
| FST 2520 |
Risk Management |
3 |
| LAW 2420 |
Business Law |
3 |
| SPE 2010 |
Effective Speaking |
3 |
Total General Education and Related Credit Hours: 33/35
Total Credit Hours: 67/69
See your advisor for appropriate course selection.
All students graduating from Terra State Community College with an Associate degree of any kind will be functionally proficient in common computer operations and applications. Please see your academic advisor or academic division office for further details.
To determine when courses are scheduled, see the program curriculum sheet which is available from the Enrollment Services office in Building A/Room 100, from the Business, Engineering Technologies and Workforce Development Division, Building E, Room 107.