Program of Study
The Marketing Technology program is designed to fulfill the needs of two groups of individuals: students who intend to explore career opportunities in marketing-related fields and students who are presently working in business and desire to supplement their practical experience with an effective marketing education. Marketing, to some, may mean price, product, place, and promotion. To others, marketing means all that is involved in sales and distribution.
Terra Community College’s Marketing program is designed to include instruction in sales, sales management, small business and retail management, advertising, public relations, buying, and marketing research.
The Real Estate Major allows students to apply the marketing skills learned to the real estate field by combining this instruction with specific Real Estate classes. The four Real Estate classes, Real Estate Principles, Law, Finance, and Appraisal, are also the classes necessary to sit for the Real Estate Sales License in the State of Ohio. Completion of this degree may also meet the academic requirements for a Real Estate Broker’s License in the state of Ohio.
The faculty has identified the following Learning Outcomes for all graduates:
- Demonstrate the ability to use an understanding of marketing to effectively integrate that knowledge into the management of business.
- Understand the importance of sales and management of sales teams within a business organization.
- Demonstrate knowledge of the impact of technology in the modern business world.
- Manage the marketing, financial, legal, and global aspects of running a business.
- Understand the application of marketing concepts to real estate sales and promotion.
POTENTIAL OCCUPATIONS:
- Real Estate Sales Agent
- Property Manager
- Real Estate Appraisal Assistant
- Mortgage Broker
- Mortgage Loan Specialist
- Landlord
Associate of Applied Business
Technical Concentration
| Course |
Course Name |
Credit Hours |
| MGT 1190 |
Management |
3 |
| MGT 2560 |
Small Business Development |
4 |
| MGT 2670 |
Business Ethics |
3 |
| MRT 1010 |
Marketing |
3 |
| MRT 1120 |
Personal Selling |
4 |
| MRT 1140 |
Advertising |
3 |
| MRT 2440 |
Sales Management |
3 |
| RST 1100 |
Principles and Practices of Real Estate |
3 |
| RST 1450 |
Real Estate Finance |
2 |
| RST 2110 |
Real Estate Law |
3 |
| RST 2450 |
Real Estate Appraisal |
2 |
| RST 2630 |
Research Project (Real Estate) |
2 |
Total Technical Credit Hours: 35
General Education and Related Courses
| Course |
Course Name |
Credit Hours |
| GEN 1000 |
First-Year Seminar |
1 |
| ACC 1100 |
Financial Accounting |
4 |
| CIT 1090 |
Computer Fundamentals |
3 |
| ECO 2020 |
Microeconomics |
3 |
| Choose One: ENG 1050/ENG 1020 |
College Composition I |
3/5 |
| ENG 1900 |
Technical Writing for Business and Industry |
3 |
| FST 2520 |
Risk Management |
3 |
| LAW 2420 |
Business Law |
3 |
| MTH 1110 |
Business Math |
4 |
| SPE 2010 |
Effective Speaking |
3 |
Total General Education and Related Credit Hours: 33/35
Total Credit Hours: 68/70
See your advisor for appropriate course selection.
All students graduating from Terra State Community College with an Associate degree of any kind will be functionally proficient in common computer operations and applications. Please see your academic advisor or academic division office for further details.
To determine when courses are scheduled, see the program curriculum sheet which is available from the Enrollment Services office in Building A/Room 100, from the Business, Engineering Technologies and Workforce Development Division, Building E, Room 107.