Associate Degree

Marketing Degree (AAB)

Marketing Degree

The Marketing Degree is designed to fulfill the needs of two groups of individuals: students who intend to explore career opportunities in marketing-related fields, and students who are presently working in business who desire to supplement their practical experience with an effective marketing education.. Terra State’s Marketing to some, may mean price, product, place, and promotion. To others, marketing means all that is involved in sales and distribution.

ProgramMarketing
Award type
Associate Degree
Required credit hours
63

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By The
Numbers

Based on data for Advertising, Promotions, and Marketing Managers

$132KMedian annual salary

+8%Job Outlook (2018-2028)

286,800Number of Jobs, 2018

Learning Outcomes

Apply appropriate technology for business, communication, computation, and presentation
Apply and analyze marketing concepts for an organization in a given business environment
Explain the use of marketing to effectively integrate that knowledge into the management of business
Explain the importance of sales and management of sales teams within a business organization
Explain how to manage the marketing, financial, legal, and global aspects of running a business
Employ professional and human relations skills that are necessary in working with both business clients and personal consumers