Associate Degree

Marketing Degree (AAB)

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Marketing Degree (AAB)

Marketing Degree

The Marketing Degree is designed to fulfill the needs of two groups of individuals: students who intend to explore career opportunities in marketing-related fields, and students who are presently working in business who desire to supplement their practical experience with an effective marketing education.. Terra State’s Marketing to some, may mean price, product, place, and promotion. To others, marketing means all that is involved in sales and distribution.

  • ProgramMarketing
  • Award type

    Associate Degree

  • Required credit hours


View curriculum

By The 

 Based on data for Advertising, Promotions, and Marketing Managers

Learning Outcomes icon

Learning Outcomes

  • Apply appropriate technology for business, communication, computation, and presentation
  • Apply and analyze marketing concepts for an organization in a given business environment
  • Explain the use of marketing to effectively integrate that knowledge into the management of business
  • Explain the importance of sales and management of sales teams within a business organization
  • Explain how to manage the marketing, financial, legal, and global aspects of running a business
  • Employ professional and human relations skills that are necessary in working with both business clients and personal consumers
Potential Occupations icon

Potential Occupations

  • Retail Management
  • Retail/Wholesale Buyer
  • Rental Sales Worker Supervisor and Manager
  • Demonstrator and Product Promoter
  • Insurance Agent
  • Manufacturers’ and Wholesale Representative
  • Mortgage Placer
  • Supervisor
  • Director or Manager
  • Travel Agent
Darlene Morisco

Mixes business savvy with creativity

Darlene MoriscoMarketing, '85
Read Story
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